You may be one of many people with more time on your hands following the Coronavirus, so what better time to learn a new skill that will either benefit your own career or your business.
There are so many free resources out there to help you learn and apply your knowledge, starting from basic guides to more advanced qualifications and it’s all online.
Digital Garage is the best place to start if you own a business and have zero knowledge of digital marketing. There are a number of modules across all aspects of digital, with easy to follow videos and lessons, with tests at the end to make sure you’ve taken everything in.
They have a range of topics covering everything from the basics of digital marketing to coding, paid advertising and social media planning.
SEO is an important skill to learn when launching a new business online and just having a basic understanding the importance that content plays on your website and how you can move further up Google’s search results without having to spend any money.
Moz’s free resources cover everything you need to know as a beginner and break it down in easy to digest resources and videos.
Most new businesses will now have a social media presence before they even have a website as it can be the quickest and easiest way to announce your company and push out messages and offers. So, it’s important to know how to use it properly and maximise its potential.
At Constant Contact they have their Social Media Quickstarter, which has a range of simple to follow but thorough resources for all of your common social media platforms and it’s all FREE.
Once you’ve learnt the basics of SEO and Social, you may want to further advertise your business with some marketing spend by targeting specific audiences or search terms, which is where PPC comes in.
WordStream’s PPC University, is a free to use PPC learning resource taking beginners from “What is PPC?” right the way through to more Remarketing, Tracking and Testing.
Udemy has a huge range of courses and not just marketing, with a mix of paid and free courses. But there are quite a number of free and low-cost courses focused on just digital marketing.
The easiest way to find the free internet-based course is to search the subject you’re wanting and applying the “Free” filter. But here are a few below:
- SEO Driven Content Marketing For Entrepreneurs & Start-ups
- SEO Tutorial Step By Step
- Content Marketing for B2B Enterprises
- Three Sixty Academy – (A number of free and paid for social courses)
- PPC Mastery: The Beginner’s Guide to Bing Pay Per Click Ads
- Pay-Per-Click 101: Intro to Google & Facebook Advertising
Should you need any more help of advice, feel free to give us a call!