Digital Marketing BloG

A blog about all things digital marketing
Google Update: User Experience to Officially Become a Ranking Factor

Google Update: User Experience to Officially Become a Ranking Factor

Google continues their mission to provide a better web experience for all and released a new article on their Webmaster Central Blog announcing plans to bring page experience into their ranking factor. What does this mean? Page experience is made up from a number of...

Top 5 FREE Resources for Learning Digital Marketing

Top 5 FREE Resources for Learning Digital Marketing

You may be one of many people with more time on your hands following the Coronavirus, so what better time to learn a new skill that will either benefit your own career or your business. There are so many free resources out there to help you learn and apply your...

How to nail local search

How to nail local search

Online search is a fiercely competitive battleground, so if there’s anyway you can get an edge you need to capitalise on it. Local search gives local companies a platform to compete with larger corporations and reach the customers that are the most relevant to their...

Google’s change to nofollow links has come into effect

Google’s change to nofollow links has come into effect

Google announced in September 2019 that they would be treating the way the treat nofollow links as of March 1st, 2020. Alongside this, they also introduced two new link attributes for sponsored and user-generated content. Now that the change is here, we look at what...

5 ways you should be approaching SEO in 2020

5 ways you should be approaching SEO in 2020

We’re nearly two months into the year and as Google continues to make updates to their algorithm SEOs are planning new strategies. So, we’ve pulled together our observations and predictions so far to help you to get ahead this year. Is content still king? It’s been...

Local Update Confirmed by Google – Nov 2019

Local Update Confirmed by Google – Nov 2019

On Monday of this week (2nd December 2019), Google confirmed that they had been rolling out an update to local, that had been affecting rankings over the past few weeks. What have they changed? Google have introduced “neural matching” as part of the process of...

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